Thoughts / Rule Zero

Cast your mind or imagination back to the 1980s. For two hours a week, under the careful eye of Mr Young, the 1987 Kingsway Craft Design and Technology class stood in a wood and metal work lab, trying their hand at industrial style creativity. Mr Young taught us, against the odds, to try to plan out our work and come up with lots of design ideas for our work before we started drilling, cutting, sawing or in my case heating and bending. I spent a whole weekend proudly designing endless variations of a plastic table lamp, sketched out on A4 in pencil and carefully shaded. The number of variations seemed to me to be the important thing, and a little nervously on Monday morning I pushed these toward the teacher, hoping to get more than dry Northern wit back.
Surprisingly, I did ok and his one comment was that I should spend a bit more time thinking on the constraints of the job. My plan was to make a plastic table lamp that would cling to the edge of a desk and arc overhead with a simple 50w bulb to light up the work area – not a lot of thought had gone into the constraints here as he’d suggested; where the cable was going to go, how I’d fuse together the three major parts, how the bulb would fit in, whether a 50w bulb would melt it all over again.
I could go on. The constraints were where I should have started.
Nearly four decades later, we read a lot of conversation today around starting new initiatives especially those that might involve AI or agents. Thankfully we’ve rapidly moved away from the brief period where everything had to be a clever, monetised acronym (think about those terrible prompt frameworks in late 2025) and now people are taking the time to consider just how to approach real work and change using these new technologies.
The approach for our client work at QuantumColleagues is built around three simple rules:
There is, however, a Rule Zero. Any organisation, especially one that’s about to start working with AI, operates under constraints: don’t break the law, think about GDPR, look at your audit requirements, think about your certification, think about your customers and think about your staff. The list goes on and in regulated environments, which is where QuantumColleagues often puts our advisory services and agent solutions to work, national regulators impose their own constraints related to assessment, audit, accuracy of systems, processes and data. Whether it be the CQC, the PRA, FCA or other there are strict constraints you should consider before you go anywhere near a use case. This is only going to get more complicated, as providers of AI services may start to be expected to be certified e.g. ISO/IEC 42001 and eventually observe national AI legislation, and the ethical constraints of using AI start to come under closer scrutiny.
None of this need be a problem, and in fact it’s a good filter for your first use cases as there’s no point in chasing any of those unless you’ve written down your constraints first. If you’re spending money on “discovery” then it’s all the better if you write them down for yourself rather than have a consultant tell you what they are. So, before you tie yourself to those 2027 OKRs and start assembling a plan and team, have a think about the tale of the lamp and you might save yourself a lot of time.
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